Professional law firm websites should reflect your practice, provide you with high visibility on the search engines, and lead to new case generation and conversion.
With the continued growth of the internet search and the decline of traditional marketing mediums like phone books, law firms must find ways to keep up with the growing number of customer searches and competition for those new potential clients online. So just how much opportunity can the web provide? Here are a few facts to keep in mind:
65% of people begin their search for a lawyer on the internet (NYSBA Journal '09)
89% of people who use the internet go online to find an attorney (Trial Magazine '07)
76% of American adults use the internet
54% of Americans have substituted the Internet and local search for phone books.
Three-times as many US adults today turn to the Internet to get advice and information about legal matters that they did six years ago.
The Internet is now the single biggest source of legal information.
The percentage of consumers who rely on the internet for legal counsel has nearly tripled over the past 6 years while the percentage that rely on friends and family has declined about a third over the same period of time.
How a Website Can Help You Grow Your Law Firm
Every day, thousands of Americans go online looking for legal help. As more people continue to turn to the web for all aspects of their lives, it is important that growing law firms are highly visible to prospective clients so they can attract new cases. A professional website will incorporate Search Engine Optimization (SEO) strategies to make sure that your website's design, content, links, blogs, facebook pages, and press releases work together to provide you with the highest Return On Investment (ROI)