Successful law firms don’t just rely on websites alone anymore. With the explosion of complementary web-based technologies such as social media, facebook pages, blogs and online press release syndication and indexing, law firms now have many options to accelerate their results online.

The Importance of Press Releases For Law Firms

Historically, press releases were sent from a law firm and/or agent to the “press” for the “press” to release through their own channels. This in effect served as a filter to the prospective clients to which most law firms had little control. But three important technological changes happened to dramatically change all of this. First, press releases can now be published to the web by anybody at anytime at very little costs. Second, press releases are now indexed in the search engines just like websites and blogs for people to search for and find. Finally, many traditional media outlets are increasing relying on legal web content for their news and research.

The Importance of Blogs For Law Firms

A blog is nothing more than a special kind of website that allows law firms to easily create and publish information and ideas on the web with little or no technical expertise required. With the growth of the internet and the use of search engines like Google to help people find almost unlimited legal information, it is critically important that the search engines index all content available on the web today - including blogs. Since the search engines love new content, it is a win-win proposition for many law firms to proactively blog.

The Importance of Social Media For Law Firms

Social media is exploding onto the legal scene faster than most law firms can comprehend. Networking and personal interaction tools like Linked-In and Facebook allow for more virtual networking opportunities for attorneys to more effectively reach out to other attorneys, groups of attorneys and people through people who are “linked” to each other, or simply by searching and invitations online. Tools like “Twitter” also allow people to literally share updates on “what they are doing” at any time of the day and share this information to other people who wish to follow them. In short, social media is not an effective replacement today for a good website strategy but rather an extension of it.

How We Can Help You Understand & Utilize These Tools to Your Advantage

The challenge for most law firms who want to send out press releases, use blogs and social media is that they don’t typically have the resources and expertise needed to fully comprehend and effectively utilize them. By working with our skilled law firm SEO consultants, we can put together a sound strategy based on your goals, objectives and resources that will properly utilize any and/or all of these tools based on your firm’s goals and objectives.